The King of Beers and the toughest name in timepieces team up for a limited edition watch that celebrates the legacy of these two legendary brands. The G-Shock x Budweiser collaboration has a refreshingly retro look with a classic square face surrounded by bright white casing and that unmistakable Budweiser red providing bold contrast both on the band and along the edges of the screen. Dual branding appears throughout with Budweiser's signature cursive script on the band and their standard lettering at the top of the digital display. On the back, Budweiser's iconic eagle emblem joins G-Shock's while the backlit screen illuminates with Bud's bow tie logo adding a special, subtle surprise. Rounding of the collaborative effort is the collectible packaging which comes in the way of a replica 25-ounce tall can and a custom dual-branded box reminiscent of a case of Bud.